The Usefulness of Market Research

Websites of market research firms can be a useful resource for students in both Com 360 (Research) and Com 441 (Media Law). These firms measure consumer behavior and chart sales, which can be used to observe performance of various media devices and content creators. Here are some news links of market from the NDP Group in the US.

Consumer Behavior

The NPD Group: Despite Intrusion Of Technology In Kids Entertainment, Parents Demanding Balance In Children’s Play Experiences


Illegal Music File-Sharing ‘Declined Significantly’ in 2012 (

The NPD Group: Music File Sharing Declined Significantly in 2012

The NPD Group: After 10 Years, Apple Continues Music Download Dominance in the U.S.

The NPD Group: Country Music Rises to Become America’s Favorite Genre in 2012

The NPD Group: Free Streaming Making Inroads with Traditional Television Consumers

Half of Tablet and Smartphone Users Are Using These Devices to Listen to Music, According to The NPD Group

Streaming Music is Gaining on Traditional Radio Among Younger Music Listeners

The NPD Group: Apps Closing In On Music As The Leading Activity on iTunes

Mobile Phones

Video Games
Internet Video
Audio Devices

Movie Rentals

The NPD Group: Strong Box Office Leads To 10 Percent Year-Over-Year Increase in Movie Rentals

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Create a free website or blog at

Up ↑

Together While Apart and Apart While Together

The Impact of Communications Technology on Families and Friends

Neighborhoods Online

Building Effective Virtual Communities That Enhance Real, Physical Communities


balanced at the brink of wisdom

Slender Threads: 'What If's' of History. Almosts and Alternatives

Thoughts on Communication and Media, Primarily for Students

The Buie Knife

Thoughts on Communication and Media, Primarily for Students

Mentor | Teacher | Writer | Blogger


Smile! You’re at the best site ever

%d bloggers like this: