The Usefulness of Market Research

Websites of market research firms can be a useful resource for students in both Com 360 (Research) and Com 441 (Media Law). These firms measure consumer behavior and chart sales, which can be used to observe performance of various media devices and content creators. Here are some news links of market from the NDP Group in the US.

Consumer Behavior

The NPD Group: Despite Intrusion Of Technology In Kids Entertainment, Parents Demanding Balance In Children’s Play Experiences

Music

Illegal Music File-Sharing ‘Declined Significantly’ in 2012 (PCMag.com)

The NPD Group: Music File Sharing Declined Significantly in 2012

The NPD Group: After 10 Years, Apple Continues Music Download Dominance in the U.S.

The NPD Group: Country Music Rises to Become America’s Favorite Genre in 2012

The NPD Group: Free Streaming Making Inroads with Traditional Television Consumers

Half of Tablet and Smartphone Users Are Using These Devices to Listen to Music, According to The NPD Group

Streaming Music is Gaining on Traditional Radio Among Younger Music Listeners

The NPD Group: Apps Closing In On Music As The Leading Activity on iTunes

Mobile Phones

Video Games
Restaurants
Television
Internet Video
Tablets
Audio Devices

Movie Rentals

The NPD Group: Strong Box Office Leads To 10 Percent Year-Over-Year Increase in Movie Rentals

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