The old business models for journalism, and communication, both print and broadcast, are changing dramatically or perhaps even dying. Educators in communication have to recognize that if they don’t innovate, they may be training students for jobs that will not exist in their students’ professional lives.
That’s why I’m attending the City University of New York’s Graduate School of Journalism’s 2016 Summit on Entrepreneurial Journalism, primarily for educators.
I discovered the online world in the early 1990s and immediately recognized the potential revolutionary impact on societies. Between 1994 and 2009, I sought to be an online entrepreneur, creating a number of email newsletters, websites, online communities and social media groups. I focused on content for families, neighborhoods, candidates, causes and advocacy groups, health care interest groups, travel and history. Some of these projects were artistically successful; several helped organizations meet their goals; some were politically successful, some contributed to positive social change; but none were financially sustainable as independent entities for the long term as I originally dreamed that they would be.
In 2009, I discovered a new calling as an educator, but I still have a strong interest in entrepreneurial journalism, or an interdisciplinary approach to building sustainable online businesses. It would be great to develop this knowledge into a course, because I have a number of students who dream of starting their own businesses. Some of them are actually successfully marketing their start-ups over Instagram. One of the ideas I heard today that could be implemented immediately is to start a club of students interested in entrepreneurship.
I’m gaining a lot of resources and contacts, listed below. I will update this list and develop it further.
The conversation continues in the Entrepreneurial Journalism Facebook Group; https://medium.com/teaching-media-entrepreneurship; https://edj.zeef.com; j-lab.org; and an occasional email newsletter: email firstname.lastname@example.org to subscribe.
- IdeaJamming: Jazzy Inspiration for New Journalism Ideas. https://docs.google.com/document/d/1615i4sq_lf6ers_V1o3RFTe0gPzOiE0mexVwJRWlRKk/edit
- How Technology Disrupted the Truth. https://www.theguardian.com/media/2016/jul/12/how-technology-disrupted-the-truth
- Identifying measurable audiences. Demographics. American Community Survey. Directory of Associations. Directory of Trade Publications. Pew Center.
- Identifying qualitative groups. Psychographics. Nielsen My Best Segments. Experian Lifestyle Clusters.
- Identifying commercial viability. Gross revenues/spending. Check industry research. Gross sales results
- Identify unmet needs.
- Sarah Bartlett, Dean, CUNY Graduate School of Journalism.
- Jeff Jarvis, Director, Tow-Knight Center for Entrepreneurial Journalism.
- Liz Spayd, Public Editor, New York Times.
- Andrew Haeg, Founder, CEO, GroundSource https://twitter.com/andrewhaeg
- Jennifer Brandel, CEO, Co-Founder Hearken
- Chris Wink, Co-founder, Editorial Director of Technical.ly, the local tech news network, host of Tomorrow Tours.
- Carrie Brown (moderator), Director of Social Journalism, CUNY J-School
- Andre Fowlkes, Co-President, Start Co. Memphis
- Len Strazewski, Columbia College Chicago.
- Digital Strategies, Northwestern University, Qatar. AJ+ Project.
- Len Clark, Gallivan Journalism Program, University of Notre Dame. Friday Night Life Hyperlocal Ideas in Motion high school football project.
- Gretchen Macchiarella, Daily Sundial, Northridge, CA.
- Jeff Rowe, Cal State. Good Story Ideas.
- Dr. Michelle Ferrier, Associate Professor, E.W. Scripps School of Journalism, Ohio University, on “Media Innovation and Entrepreneurship.” President of Journalism That Matters. Founder of Trollbusters.com. Twitter: https://twitter.com/mediaghosts
- Kathy Zhang, Tow Center for Digital Journalism, Columbia University Graduate School of Journalism.
- Rich Gordon, Medill School, Northwestern University, Twitter: @richgor
- Jeff Jarvis